The Lexicon Express is a standout example of the Wattman train ROI. Since its launch in July 2025, over 33,000 paying passengers have turned foot traffic into revenue — proving it’s more than an attraction, it’s a mobile revenue engine.
The Lexicon Express began operation in July 2025 and has already served over 33,000 passengers.
Sue Boor, Head of Marketing at The Lexicon, shared:
The vibrant, family-friendly trackless train runs daily around the town center for just £1 per ride. It’s become a local favorite, enhancing the shopping experience and encouraging more extended visits.
The Lexicon Express shows how Wattman trains deliver both joy and measurable returns. With each ticket, this train boosts foot traffic, drives repeat visits, and enhances the guest experience.
If you’re a US-based mall, amusement park, or destination, this is your signal. A premium guest experience can generate consistent revenue — fast. Use our ROI Calculator to see the numbers for your site.
