Shopping Malls & Retail Destinations
A Wattman electric train ride is a standalone family attraction inside your mall. Kids board, ride a loop through the center, and get off at the same spot, ready to go again. Operators and malls across the U.S. have run this model profitably since 1992.
The Wattman mall train ride works the same way a carousel or a kiddie ride works: kids board at one spot, complete a loop through the mall, and return to the same boarding point. The ride lasts 5 to 10 minutes. Most children want to go again. Parents shop while the ride runs. That combination is what makes it a revenue-generating attraction, not just an amenity.
Kids board at a fixed station, ride a loop through the mall, and return to the same spot. No point-to-point route. No drop-off destination. The loop is the experience.
Each ride cycle runs 5 to 10 minutes depending on route length. Operators run continuous cycles throughout the operating day, ticketing each round individually.
Children consistently want to ride more than once per visit. Operators report that repeat rides per child per visit directly determine daily ticket revenue.
Parents shop while children ride. Families stay longer at malls with a train attraction. Longer dwell time means more spending: in stores, in food courts, and on repeat rides.
Wattman trains operate in U.S. malls through two proven models. Both generate consistent ticket revenue. The difference is who owns the train and how the economics are structured.
You purchase the train, lease floor space from the mall, and run the ride as your own attraction business. Every ticket sold is your revenue. Operating costs are low. Many operators recover their full investment within the first operating year.
Financing from $0 down makes this accessible without large upfront capital. Seasonal payment structures are available for operators whose peak revenue falls in Q4.
Full ticket revenue retained by the operator
Financing from $0 down for qualified operators
Portable: relocate to another mall or seasonal venue
Proven attraction model in U.S. malls since 1992
The mall purchases the train as a permanent family attraction. It becomes the reason families choose your center over a competitor. Kids ask to come back for the train, and families stay longer, eat on-site, and spend more per visit.
Some of the largest malls in the U.S. operate this way. The train becomes a signature attraction that no nearby competitor can easily replicate.
Signature family attraction that drives repeat visits
Increases dwell time and per-visit spending across the center
Fully customizable to match mall branding and identity
Trusted by some of the largest retail destinations in the U.S.
Both models run silent and emission-free, carry full U.S. certification, and are built for continuous daily indoor operation. The choice comes down to your mall's floor plan and how many riders you want per cycle.
From regional centers to the largest retail destinations in the country, Wattman train rides operate daily in U.S. shopping malls.
Yes. This is one of the most common operating models in the U.S. You purchase the train, lease floor space from the mall, and keep all ticket revenue. Wattman USA has supported independent operators in this model since 1992 and can connect you with the right financing to get started.
The train runs a fixed loop through the mall. Passengers board at one designated station, complete the circuit, and return to the same boarding point. There is no point-to-point destination. The loop typically takes 5 to 10 minutes depending on the route, and the train runs continuous cycles throughout the operating day.
The Mini Express has a turning radius of approximately 18 feet, making it suitable for standard mall corridors and concourses. The Maxi Express requires approximately 21 feet. Our U.S. sales team will review your floor plan during the consultation to confirm the right configuration for your space.
Yes. Both models run on a 100% electric drive system with zero fumes and no combustion. They are specifically engineered for enclosed indoor environments. Battery runtime of up to 16 hours covers a full mall operating day on a single overnight charge.
Yes. Every Wattman train can be customized with colors, logos, and livery to match your mall's brand identity or a sponsor's visual requirements. Wagon Ad Panels are also available as an option to generate additional advertising revenue from the train itself.
Wattman USA works with U.S.-based financing partners to offer terms starting from $0 down for qualified operators. Seasonal payment structures are available for operators whose revenue is concentrated in Q4. Visit our financing page for full details.
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A 20-minute call covers which model fits your floor plan, what configuration works for your visitor volume, and what the investment looks like for your situation.
